Republican David Condon’s big blue signs have begun to appear around Spokane as the McMorris-Rogers conservative begins his run for Spokane mayor.
One can understand why Republican David Condon would be looking to confuse voters by emphasizing the non-partisan nature of the mayor position in Spokane
Condon was until May Day 2011 the Deputy Chief of Staff to arch-conservative, partisan 5th District U.S. Representative Cathy McMorris-Rogers.
Obviously Condon is not non-partisan and only an electorate as uninformed, apathetic, confused, and frustrated as the US electorate tends to be would fall for this.
But re-branding is a tried and true US marketing tool. Look at Blackwater, the murderous US mercenary outfit, now called Xe. Or how Amway became Quixtar, at least in North America. And though I was not around in the early days of Spokane, no doubt it was — and continues to be — an easy mark for snake oil salesmen of all sorts.
And certainly marketing and re-branding is one of the things Condon will be able to afford with the kind of Republican money his campaign will have access to.
As the Spokesman Review put it on May 2, one possible explanation for Condon’s decision to emphasize the non-partisan nature of the Spokane mayor job is to obscure his true colors in “a likely acknowledgment that the city leans Democratic.”
So if you don’t want to run under your party affiliation but you live in a society that is wedded to the concept of a two-party ruling class consensus, you might just look for an ambiguously safe political banner to run under. Independent. Non-partisan.
Curious isn’t it that a Republican would chose to run for mayor by running away from his party, his partisan past, and the skirt-tails he has ridden all these years.
One possible explanation is that David Condon knows that no matter how much money one throws at an election — and he and his backers no doubt intend to throw a lot of cash* at this one — the will of the people at the ballot box is still supreme.
(Okay, I know. The Republicans have stolen a couple presidential elections in recent years by a combination of ballot fraud, both high tech and low tech, and court action.)
By attempting to steer voters away from the obvious — that the man is conservative Republican — one aims to confuse voters, too many of whom go to the voting booth unclear as to who stands for what and why. A last minute round of eeny-meeny-miny-mo by too many voters can result in vague concepts such as “non-partisan”, planted in the voter’s mind and emphasized over and over again, giving birth to voting decisions that spell the difference between victory and defeat on election day.
David Condon non-partisan?
Not on your life.
*According to the May 2, 2011 Inlander, Condon plans to raise nearly half a million dollars to defeat Verner.